Developed both a print brochure and an electronic piece for the NYC Life Science Incentive, offering a comprehensive overview of programs, tax incentives, and business solutions to support the success of Life Sciences companies in New York City. The primary objective of this document is to engage Life Sciences companies with NYCEDC’s industry desk. The design process began with establishing a theme and conceptual framework, followed by the selection of a carefully curated color palette that harmonized with the brand's existing colors. Imagery and graphics were thoughtfully chosen to complement the content and reinforce the overall theme. The cover was strategically crafted to make a lasting impact, showcasing an authentic Life Science Lab that was integral to the program.