Developed and executed event branding systems for multiple AIChE conferences, creating cohesive visual identities across print, digital, environmental, and on-site attendee experiences. Winner of multiple Hermes Creative Awards.
Developed the creative concept and strategic narrative for the 2026 Annual Conference, centered around the "Why Minneapolis" campaign. Established the conference brand identity and provided creative direction to the design team, creating a strategic and visual framework for all campaign assets. Developed key messaging, headlines, and marketing copy that reinforced the conference value proposition and destination story. Led the creation of the conference storyboard and directed the visual approach for video content..