I undertook the redesign of the logo for RAPID. This involved choosing a robust typeface that conveys the essence of the brand effectively. I maintained the original colors but deepened them to enhance their impact. The incorporation of boxes aimed to emulate the modular system offered by RAPID within the process intensification sector.
Bottom logo represents old logo.
RAPID is focused on the development of breakthrough technologies to boost energy productivity and energy efficiency through manufacturing processes in industries such oil and gas, pulp and paper and various domestic chemical manufacturers.
RAPID is a public-private partnership between U.S.DOE EERE & AIChE®
www.aiche.org/rapid